Welcome to .ECO

In January 2012 the sustainability community will come together to create an ‘ECO’ domain extension, offering a new option to choose a domain name that ends with .ECO instead of .COM.

We are applying to be the creators of .ECO because we care deeply about protecting this online space for the sustainability community,  and we want to ensure the integrity, transparency and accessibility of Eco information for all.

You can help ensure that .ECO becomes a trusted badge that represents a true commitment to sustainability.

Click here to partner with .ECO. Click the right arrow to learn more.

The Vision

There is significant and growing public demand for transparency from corporations and organizations regarding their sustainability practices.

.ECO will create a definitive online space for this information to live that will be public, organized and transparent.

Run responsibly, .ECO will become the Internet’s global symbol of environmental integrity, offering increased brand value to organizations with a strong sustainability track-record while offering a trustworthy indicator to consumers online.

Policy Consensus

Over the past 2 years, we’ve held 7 public forums in 5 continents in order to establish a mandate that best represents the values of the International Sustainability Community.

In parallel the Dot Eco Community Council held dozens of meetings, independently mediated by The Meridian Institute, to distill that input into specific policies.

With Meridian’s help, on September 16th, 2010 the Council reached unanimous agreement on a Dot Eco Policy Consensus.

Who’s On Board

We’ve built a strong foundation of international partner organizations and individuals who understand the importance of creating and preserving this online space.

The Dot Eco Community Council includes global organizations like Green Cross, Greenpeace and WWF to international groups like the Akatu Institute of Brazil and the Green Belt Movement of Kenya. Standards groups like ISEAL, an association of leading ecolabels, and B-Lab, keepers of the B-Corp certification are also participating.

A team of experts has worked in partnership with the Council to coordinate their efforts and will ensure that Dot Eco is managed professionally in accordance with the community’s vision.

Partner Now

Endorsing the .ECO Council’s Consensus offers some incentives, but more importantly it ensures that this online space is managed responsibly and that .ECO remains in the hands of the sustainability community.

Are you ready to partner with .ECO?

This October, our community will need to show a unified commitment in order to protect .ECO for future generations. You can help by joining the Community Council in endorsing the .ECO Policy Consensus.

Contact us to become a part of this historic moment.