Smart Approved WaterMark is Australia’s water saving label for products and services which help reduce water use. We are a not-for-profit organisation supported by Government and industry.

Our vision is of an Australia that is aware of, and actively engaged in, water conservation. We work to identify and promote innovative products and services that help conserve water. We aim to help consumers understand complex water conservation issues, and we champion innovative solutions for sustainable water us.

Many organisations use Smart WaterMark and our sister WELS scheme as accreditation of water saving products and services, for example within Government and water utility rebate programs. We also supply education and marketing materials to organisations and community groups and attend a range of events with partners.