Rare and its partners in 50+ countries throughout Latin America, the Caribbean, Africa, India and Asia are committed to designing conservation programs that benefit both people and nature – ensuring that change is embraced and sustained.

While Rare sources solutions, it does not directly implement outreach at the local level. Changing behaviors requires a nuanced understanding of social and cultural norms and trusted messengers from within each community. Therefore, Rare trains local partners and supports them during all stages of implementing what’s known as a Pride Campaign.

A Pride Campaign inspires people to take pride in the species and habitats that make their communities unique, while also giving them alternatives to environmentally destructive behaviors.

From the Rare blog

Chocolate clams, dolphin pods and sustainable fishing

The plan is to leverage Rare’s expertise with Pride campaigns for sustainable management of small-scale fishing by combining Pride campaigns with no-fishing reserves, and with establishment of property rights for local fishers over their local fishing grounds. Continue reading → Related posts:

1. From Dynamite Fishing to Sustainable Fishing One of the biggest challenges facing sustainable fishing in the...
2. Conservation in local hands: sustainable fishing in the Philippines (video) If the above embedded video does not display, click here....
3. Helping fellows craft campaign songs, logos, posters and messages to educate people on sustainable fishing Note: This is Rare’s Senior Vice President of Global Programs...
4. Partnering with local fishermen to inspire sustainable fishing (photos) This post originated on our community inspiring conservation, RarePlanet. Conservation...
5. Combining economics and biology with spatial-fishing models could lead to more sustainable fisheries (Q&A) “…Fish are like trees, except they are invisible and they...

Video: Behavior Change for Conservation

Every year Rare trains local conservation leaders around the world in methods to inspire change at the local level and shift behaviors that are destructive to the environment. These Rare Conservation Fellows manage campaigns that use traditional marketing techniques to build pride around natural resources and essentially sell conservation. Continue reading → Related posts:

1. Best-selling author Dan Heath speaking on behavior change In his new book, SWITCH, New York Times bestselling author...
2. The importance of teaching conservation to children to form a lifetime of behavior change “The children were drawing pictures of shrubs, men protecting the...
3. Hank Paulson: Environmental protection and conservation comes down to people (video) “If conservation is to last, it has to exist in...
4. Grinching green will not help consumers change behavior Holiday presents — consumerism at its best — represent the...
5. Notes from a rare planet: Inspiring behavior change in people can help with sustainability How the science of behavior change can help with sustainability...

Mp3: An Interview with Rare’s Paul Butler

Rare's Paul Butler, senior vice president of global programs, was recently interviewed by the Cincinnati National Public Radio (NPR) affiliate. Paul talks about Rare's work in Indonesia, the Philippines, China and Mexico and about protecting the environment by inspiring community pride. Continue reading → Related posts:

1. Photo of the Day: St. Lucian parrot (from the brink to a rising population) This photo comes from way back in the archives. Here...
2. Firing up the network! Interview with “Papa Pride”, getting down to business…and an Alumni congo line?, Yesterday’s work at the Inaugural Rare Pride Latin America gathering...
3. An interview about the importance of protecting the Red Knot shorebird ...
4. On to The “Land Where the Iguanas are Found”… Rare’s Senior Vice President of Global Programs, Paul Butler, continues...
5. Restoring the Ocean’s Engine: An interview with Eleanor Carter, Rare program director in Indonesia At the crossroads of the Pacific and Indian Oceans a...