Rare and its partners in 50+ countries throughout Latin America, the Caribbean, Africa, India and Asia are committed to designing conservation programs that benefit both people and nature – ensuring that change is embraced and sustained.

While Rare sources solutions, it does not directly implement outreach at the local level. Changing behaviors requires a nuanced understanding of social and cultural norms and trusted messengers from within each community. Therefore, Rare trains local partners and supports them during all stages of implementing what’s known as a Pride Campaign.

A Pride Campaign inspires people to take pride in the species and habitats that make their communities unique, while also giving them alternatives to environmentally destructive behaviors.

From the Rare blog

Peruvian City Pledges to Ramp Up Freshwater Conservation Efforts

Written by Carmen Noriega, Communications Coordinator for CI-Peru.  CI’s conservation activities in Peru have really been taking off lately. Last week we announced the verification of our first forest carbon offset project in the Alto Mayo Protected Forest. Today, CI-Peru’s Carmen … Continue reading →

Slideshow: A Rare Approach to Water Conservation in Peru

The World Water Day parade and event in Nueva Cajamarca launched Rina Gamarra's Pride Campaign and introduced the community to the campaign's slogan, mascot, and messages. Photographer Jason Houston documented the campaign activities in Nueva Cajamarca and a visit to the upland ecosystem the campaign is trying to protect. Continue reading →

Q&A with Wu Xudong: Dogs Don’t Lie

In 2010, Xudong joined forces with Rare to connect with the community and build local pride to create an ethos for caring for their home and the species that rely on it. Continue reading →