We recently blogged about Guardian’s upcoming talk on how to use social media to communicate sustainability. Here are our favourite tips:
– Social media requires a personable, transparent yet authoritative voice
– Treat your social media communications as another grown up part of the business
– Be able to facilitate two way conversations, even if some tough questions are being asked.
– Both social media and sustainability have the ability to make companies more successful and profitable – but not if they are treated as silos.