Guardian Green SoMed Top Tips Released Feb 03

We recently blogged about Guardian’s upcoming talk on how to use social media to communicate sustainability. Here are our favourite tips:

– Social media requires a personable, transparent yet authoritative voice

– Treat your social media communications as another grown up part of the business

– Be able to facilitate two way conversations, even if some tough questions are being asked.

– Both social media and sustainability have the ability to make companies more successful and profitable – but not if they are treated as silos.

Source: Q&A best bits – using social media to communicate sustainability | Guardian Sustainable Business |

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